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Singer Motors Limited

Quality and craftsmanship were the ideals that inspired George Singer from the time he first began manufacturing bicycles in Coventry in 1876. His customers then included one queen, two princesses, two grand duchesses, two duchesses, a marchioness, thirteen countesses, and thirty-one other peeresses of varying rank.

Singer motor cycles won a similar reputation and the first Singer car, produced in l904, firmly established the Company as successful motor manufacturers.

During 1911 the cars achieved a series of record-breaking successes at Brooklands and elsewhere and it was during this period that a young man named William Edward Rootes joined the Company to work as a penny-an-hour apprentice and began racing Singer motor cycles in his spare time.

Shortly afterwards the Company made history when it produced the famous Singer 10 - one of the forerunners of the light car. In 1914 the little car captured all the one to nine hours Brooklands records for the under 1,100 c.c. class.

Exactly twenty years later Singers became the first British manufacturer to fit independent front suspension and to produce a car with a clutchless gear change. The Company also introduced the world's first streamlined car, the Singer Airstream. At the same time Singer's success in the world's toughest competitive events gave a name to one of the firm's most famous ranges - the Singer 9 and 1-1/2 litre Le Mans models.

On December 29, 1955, Singer shareholders decided to accept an offer to become part of the Rootes Group with the assurance that the Singer name and reputation would be kept alive.

At 9.00 am. the next day, Rootes and Singer executives went into conference and within three hours handed their designers the brief for a new model - an 80 m.p.h. car which was to set new standards of luxury and quality at its price.

Just nine months later the new model - the Singer Gazelle, was announced to the world - the plan had been fulfilled and another bright new name had been added to the long list of Singer accesses.


next up previous contents
Next: Commer Cars Limited Up: The Rootes Group - Previous: Sunbeam-Talbot Limited   Contents
Rob Allan 2016-01-03